Legendary designer Pierre Cardin dies aged 98
Legendary designer Pierre Cardin has died aged 98.
The fashion icon’s death was confirmed by his family to Agence France-Presse.
He died at the American Hospital of Paris, in Neuilly-sur-Seine, on December 29.
Cardin, who was Italian born but naturalised French, was known worldwide for his Space Age designs and avant-garde style, which often ignored the female form and adopted experimental unisex styles.
Cardin began working as a designer in the mid-40s for houses including Paquin and Schiaparelli, before being hired by Christian Dior as a tailor.
In 1950, Cardin opened his own company where he designed costumes and masks for the theatre.
One of his most iconic creations was his ‘bubble dress’, which he introduced in 1954, and led to him opening his own boutique.
Over the years, Cardin launched ready to wear lines and men’s couture, and worked with stars including Lauren Bacall, who famously wore his bubble dress.
In the 70s, Cardin popularised mod chic, and began to take space travel as inspiration – even designing a suit for NASA after becoming the first civilian to try on Neil Armstrong’s space suit.
In 1974, Cardin became the first couturier to appear on the cover of Time, at the age of 52.
He was also the recipient of three Gold Thimble of French Haute Couture in the 70s, for the most creative collection of the season.
In 1983, Cardin was made a Knight of the Legion of Honour, and in 2009, he was named Goodwill Ambassador for the Food and Agriculture Organisation of the United Nations.
Also a shrewd businessman, Cardin licensed his name to be using on products like perfume, sunglasses and baseball caps, which drove up revenue.
While the strategy was criticised by many in the industry, Cardin came to shape how the business of fashion is conducted today.
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