Priyanka Chopra Tapped as Spokeswoman for Victoria’s Secret amid Label Rebrand
The ‘Quantico’ actress has been officially announced as one of the stars to help the lingerie brand promote their new Collective after the company ditched controversial Angels line.
AceShowbiz –Priyanka Chopra is among the famous faces making up Victoria’s Secret’s new Collective after the lingerie brand ditched their controversial Angels amid changing standards.
But the “Quantico” star won’t be posing in her underwear anytime soon – instead, she and the other six women in the Collective will feature on marketing materials and podcasts promoting the company’s new What Women Want campaign.
“As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong,” Priyanka said of her new gig.
Photographer Amanda de Cadenet, soccer star Megan Rapinoe, Brazilian trans model Valentina Sampaio, Chinese freestyle skier Eileen Gu, refugee and model Adut Akech, and plus-size model Paloma Elsesser complete the Collective.
“When the world was changing, we were too slow to respond,” Victoria’s Secret CEO Martin Waters told The New York Times. “We needed to stop being about what men want and to be about what women want.”
“With The VS Collective, we are creating a platform that will build new, deeper relationships with all women,” Chief Marketing Officer Martha Pease added. “Through a series of collaborations, business partnerships and cause-related initiatives, we’re bringing new dimensions to our brand experience. In marrying our new partners’ energy, creativity and perspectives with our network and scale, we can transform how we connect with and show up for women.”
New projects are expected to be unveiled in early 2022.
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