All the Celebrity Fallout After Taylor Swift Blew Up the Internet With Viral Attack Over Her Masters Getting Sold

Big Machine’s Scott Borchetta finally shares his “truth” after Swift attacks him and Scooter Braun and industry stars line up on both sides of the feud — check out all the reactions!

To say that Taylor Swift is not thrilled about the buyout of her former label, Big Machine Label Group, to Scooter Braun may just be the understatement of the past 13 years.

That’s how long Swift has been making music under that label, encompassing her first six albums, before she shifted to Universal Music Group for her forthcoming seventh full-length effort, "Lover," due out August 23.

Now, all of that work has been sold out from under her, and the "You Need to Calm Down" singer is anything but calm, lashing out at Big Machine owner Scott Borchetta for basically selling her career to this point to Braun, a man Swift described as someone who has "incessantly, manipulatively" bullied her and tried to dismantle her career.

Even worse, Swift claims she learned of the loss of her masters to Braun at the same time as the rest of the world, though Borchetta denies this. In a response of his own to Swift’s post, he wrote, "Out of courtesy, I personally texted Taylor at 9:06 PM, Saturday, June 29th, to inform her prior to the story breaking." The story broke Sunday morning.

As the story broke on Sunday, including Swift’s angry response, celebrities from across the music industry and beyond joined the fray, with Halsey the first to throw her support behind Swift, tweeting that she "deserves to own the painstaking labor of her heart."

Katy Perry signed a petition calling for Swift to be allowed to re-release all six albums under her new label, which could conceivably result in her regaining control of her music. "I stand with Taylor," Perry wrote alongside her response, per Hollywood Life. "Stay strong my friend." Nearly 90,000 fans have signed the petition at time of publication.

Alessia Cara wrote on her Instagram stories for the industry to "stop stealing from women who work hard," while Iggy Azalea tweeted, "They really do people crazy dirty on ownership of their intellectual property in the biz."

Azalea joined several other artists in reportedly unfollowing Braun on social media, including Miley Cyrus, Rihanna, Nicki Minaj, Selena Gomez, Camila Cabello, Gwen Stefani, Gwen Stefani and Adele. Even Braun’s own client, Ariana Grande, deleted her own congratulatory post to Braun after Swift’s post went live.

Others came out on Braun’s side, including Justin Bieber, who tried to have his cake and eat it, too, by apologizing to Swift for his earlier "what up" post that Swift used as fuel for her own post. "At the time i thought it was funny but looking back it was distasteful and insensitive," Bieber said, going on to say that West and Braun had nothing to do with its content and Swift was "crossing a line" in targeting Braun.

He went on to ask, "What were you trying to accomplish by posting that blog? Seems to me like it was to get sympathy. You also knew that in posting that your fans would go and bully Scooter." In fact, Bieber says that it was Braun "who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you."

Bieber’s wife Hailey praised her husband, simply writing, "Gentleman." But Swift’s longtime friend Cara Delevigne took issue with that, calling out the famous couple with her own comment. "I wish you spent less time sticking up for men and more time trying to understand women and respecting their valid reactions," she wrote."

"As a married man, you should be lifting women up instead of tearing them down because you are threatened," the model continued. "I am not sure you actually understand what an apology is. This issue that Taylor Swift is talking out is about far more than a picture and you know that.

"As you said, you haven’t spoken to her in years which means you definitely don’t understand the situation. I do. Take a step back and try and learn from this. We should all be on the same team. End of story."

Another of Swift’s close friends, Todrick Hall, also jumped to her defense, tweeting, "I am saddened by this news, but not shocked. He is an evil person who’s only concern is his wealth and feeding his disgusting ego. I believe he is homophobic & I know from his own mouth that he is not a Swift fan."

This led to a back-and-forth with another Braun client, Demi Lovato, who came to her manager’s defense. In a since-deleted tweet captured by one of Hall’s fans, Lovato asserted that Braun is not homophobic. "As a member of the LGBTQ+ community myself, he wouldn’t have signed me if he was," she wrote. "No hate, just trying to clear that up."

She went on to plead with Swift’s fans to stop "bullying" Braun in her Instagram stories, with Just Jared reporting that she wrote, "I have dealt with bad people in this industry and Scooter is not one of them. He’s a good man. Personally, I’m grateful he came into my life when he did. Please stop ‘dragging’ people or bullying them. There’s enough hate in this world as it is.

Erik Logan of the Big Machine board of directors turned the tables on Swift, calling her a bully. "As I watch you attempt to re-write history and parse words, all from your massive platform, I’m reminded that’s what a real bully would do," he wrote. "You’re the real bully." He then dug in a little deeper, adding, "Your power is fading, you shine is dull and this is what bully’s do, they lash out."

Braun’s wife was even more heated, countering Swift’s claims that she’d been trying to purchase her masters by saying she’d actually passed on that opportunity, as well as arguing that Braun notified both her and her father of the impending sale of Big Machine. "And girl who are you to talk about bullying?" she continued. "The world has watched you collect and drop friends like wilted flowers."

@taylorswift, I’m here to talk privately anytime.

A post shared by Yael Cohen Braun (@yael) on

Swift paired her initial message with that image Justin Bieber shared to his own social media years ago when Kim Kardashian recorded and shared a bit of he conversation with Swift. Of the image, Swift claims "Scooter got his two clients together to bully me online about it."

Bieber is seen on a video chat with Braun and fellow Bruan client Kanye West, but he claims it was he alone who targeted Swift with that post.

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Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..

A post shared by Justin Bieber (@justinbieber) on

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