Love Island Tasha Ghouri’s finale dress returns to villa in push for ‘pre-loved’
Love Island has renewed its partnership with eBay in a bid to push pre-loved items.
The collaboration sent shockwaves through viewers last year when it was revealed that the islanders would be donning pre-loved clothes instead of their usual fast fashion collaborations.
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Islanders would previously note that they would be given a gift voucher to the chosen retailer and take in multiple items of clothing for their time in the villa – but it was all switched up last year.
Instead, the islanders now have a chat with stylist Amy Bannerman from eBay and she selects items to go in the villa – and some have already been seen on past islanders.
Tasha Ghouri's stunning pink finale dress – which saw her land fourth place alongside her partner Andrew Le Page – became such a staple item that it's heading back in the villa.
Multiple items worn by the islanders last year are being placed in the wardrobe, including items worn by Dami Hope and Ekin-Su Cülcüloğlu.
Lots of new pre-loved items will also be heading in the villa, with four new styles picked out by Amy to be worn by the islanders.
The plan is to encourage viewers to follow suit and head to the likes of eBay to try out pre-loved clothing items, with Kirsty Keoghan, GM Global Fashion at Ebay, saying they'll be proud if fans buy or sell one item of pre-loved clothing this year.
Amy explained that the plan with putting things in the villa is to get to know the islanders she meets beforehand and use their style to create the perfect wardrobe.
This has included chopping some high-fashion dresses to meet the length that matches the style for the new islanders too.
She said: "Pre-loved is definitely the way to go, it can help save money and is a great way to find some seriously hidden gems. I had all these considerations in mind when sourcing fashion for the villa and hope to influence this mindset upon viewers too!”
eBay UK is Love Island’s fashion partner for a second time this series, providing pre-loved clothing for Islanders and for the first time, a selection of pre-loved, authenticated sneakers and items from eBay’s Imperfects range.
Last year eBay opened up an online shop so viewers could buy replicas of what the islanders were wearing in the villa.
The shop is set to open once again this year on January 16.
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