Taylor Swift's albums jump up in the charts in wake of Scooter Braun feud
Taylor Swift’s feud with Scooter Braun has seen three of her six older albums jump back up in the charts.
Good news for Scooter, not good news for Taylor.
Speak Now, 1989 and her self-titled debut album Taylor Swift are all in Amazon’s top 50 Movers And Shakers charts, which monitors the ‘biggest gainers in sales rank over the past 24 hours’.
All have seen sales increase, with Taylor Swift peaking on Monday at number three in digital sales, and Red, her fourth album, taking the fourth spot.
By Tuesday they had all fallen out of the digital sales top 50 but remained in the charts for CD and Vinyl.
Taylor’s first six albums of her career – Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation – are now all owned by Scooter Braun, after he purchased Big Machine Records.
Braun – who is also Justin Bieber and Ariana Grande’s longtime manager – had purchased Taylor’s former label as part of a $300million (£240million) deal, but the pop star called the purchase the ‘worst case scenario’ for her, and accused him of bullying her after the mega deal went down.
As well as Taylor’s back catalogue, the company also owned every single, every photo and all the assets that go with it.
Taylor claims that she was never given the opportunity to buy it herself, and the star insisted was the result of inking a deal at just 15 and now suffering the consequence.
In a lengthy post on her Tumblr page as she reacted to the announcement, she shared: ‘This is what happens when you sign a deal at fifteen to someone for whom the term “loyalty” is clearly just a contractual concept.’
She also accused Braun of ‘incessant bullying’, adding: ‘Any time Scott Borchetta has heard the words “Scooter Braun” escape my lips, it was when I was either crying or trying not to.
‘He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.’
Scott Borchetta later hit back on behalf of Big Machine, claiming that Taylor had ‘every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career’.
‘She chose to leave,’ he added.
He also alleged that Taylor was told about the deal with Scooter Braun a day before it was announced.
Halsey, Iggy Azalea, Selena Gomez’s mother and Cara Delevingne all jumped to Taylor’s defence, with Halsey sharing: ‘She deserves to own the painstaking labour of her heart. She has surpassed all expectations of what any artist is even capable of.’
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